Customer Marketing Manager

As a Customer Marketing Manager you will strategically align efforts of the marketing and customer success team in a role that aims to provide a continuously improving customer experience through marketing activities and campaigns, product knowledge, tools and resources to seamlessly advance customers through their journeys to achieve their goals while improving client awareness, engagement, expansion, and retention. This role will also be responsible for ideation, planning, and execution of customer advocacy programs and customer marketing campaigns, leveraging analytics to optimize results and achieve goals in collaboration with cross-functional partners.

What Will You Do:

• Develop and execute integrated and relevant marketing plans, campaigns, content, presentations, and other resources that drive awareness, engagement, new business, increased share of wallet, retention, and client advocacy
• Work with stakeholders to map current and potential member journeys and touchpoints, and leverage a unique understanding of our customers to drive adoption and expansion
• Customize content and messaging to engage clients and prospects and deepen the relationship
• Track customer outcomes, reporting and trend analysis and provide recommendations to improve the customer experience
• Deliver cross-channel personalized experiences for customers

What Have You Done:

• ~2 years of experience working in a marketing or customer-facing role for a B2B SaaS company
• Strong with Salesforce and Marketing Automation tools (Hubspot)
• Pro at data segmentation, measurement, and interpretation
• Ability to think customer-first and be the voice of the customer
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Understanding of customer full-cycle