Erika Wasmund

Erika Wasmund is an experienced marketing professional currently serving as a Principal Marketing Strategist at Pacific Gas and Electric Company since June 2014, where strategic leadership in campaign development and execution for innovative residential rates programs has led to significant achievements, including a 4% reduction in electric usage during peak times. Previous roles include Group Account Director at Barc Integrated Marketing, leading integrated campaigns for notable brands such as Jif and Uncrustables, and Sr. Program Marketing Manager at Pacific Gas and Electric, where Erika oversaw the ClimateSmart carbon offset program's award-winning ad campaign. Wasmund's early career includes positions at McDonald's Corp. as a Marketing Supervisor and at Hoffman/Lewis Advertising as an Account Director, showcasing a strong background in strategic planning and integrated marketing communications. Erika holds a Bachelor of Arts in Journalism from California State University, Chico.