Bernadetha Indreswari, known as Indi, has extensive experience in marketing and business development roles at PT HM Sampoerna Tbk. since February 2013, where current responsibilities include driving the growth of the IQOS brand in urban markets and managing strategic partnerships within the largest traditional retail network in Indonesia. Previous positions demonstrate a strong focus on omni-channel execution, sales operations, and digital transformation initiatives. Earlier experience includes a role as Marketing Event Coordinator with the Ministry of Energy and Mineral Resources. Indi holds a Bachelor of Social Studies in International Relations from the University of Indonesia and has completed additional education in France.
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