Mircea Zetel Serafim

Mircea Zetel Serafim is an accomplished marketing professional with extensive experience in digital marketing and strategic management. Currently serving as Chief Marketing Officer for Philip Morris International in Egypt & Levant, Mircea oversees portfolio and pricing strategy, as well as comprehensive marketing operations for reduced risk products. Previous roles include senior director positions in digital marketing and deployment for Global Duty Free & MEA, driving significant transformations within PMI. Prior to this, Mircea held leadership roles at Huawei Technologies, managing digital marketing and eCommerce initiatives across Europe. Mircea founded Inautonews, achieving substantial growth and recognition in the online sector. Educational credentials include bachelor's degrees in business management and IT from recognized institutions in Romania.