Thong Pham

Thong Pham currently serves as the New Business Director at PNJ since February 2023. Previously, Thong held the position of Marketing Director at ZaloPay from January 2018 to February 2023 and was the Chief Marketing Officer at Lazada Group from March 2015 to January 2018, where responsibilities included overseeing online marketing, campaigns, PR, branding, and partnerships. Thong co-founded Mitssy from September 2012 to 2015 and worked as an Assistant Brand Manager at Procter & Gamble, managing three brands in Fabric Care and launching the Tet 2012 campaign. Additional experience includes serving as an Assistant Brand Manager at Vinamilk, where Thong was responsible for the launch of Vinamilk cheese, and as a Pricing Executive at DHL, conducting pricing analysis. Thong began a career at The Nielsen Company as a Client Solution Executive, liaising with key FMCG clients on market research services.