Frieha Altaf

Frieha Altaf is a seasoned professional in the fields of public relations and event management, currently serving as Senior Vice President at PREDA PAKISTAN since July 2020. As the C.E.O of Catalyst PR & Marketing Company, a position held since January 2005, Frieha has been instrumental in pioneering Event PR in Pakistan, leveraging strong media relations to enhance brand visibility for clients. Additionally, Frieha has been the CEO & Creative Director of Catwalk Event Management & Productions since December 1989. Educational qualifications include a Bachelor's degree in Studio Art (Honors) from William Smith College and a Diploma in Fashion Design from the International Academy of Design, supplemented by A levels in Art, Economics, and Geography from Karachi Grammar School.