John Baker

John Baker is an accomplished marketing analytics professional with extensive experience in the travel and telecommunications sectors. Currently serving as the Director of Marketing Analytics at Priceline since October 2016, John oversees revenue and order growth through various online platforms and manages a team of data scientists to enhance performance and scalability. Prior to this role, John worked at Agoda, focusing on digital marketing operations, and held multiple positions at Cable and Wireless Worldwide, including Continuous Improvement Consultant and Performance Understanding Manager. With a foundational background in performance management and IT analysis at Energis Communications and other companies, John holds an MBA in Business Administration and a Six Sigma Black Belt certification, showcasing a commitment to operational excellence and data-driven decision-making.