Keith Purcell

Keith Purcell has a diverse work experience spanning over several years. Keith has served as a Partner at BAM: Bud Alliance of Massachusetts since October 2021. Prior to this, they were the Head of Business Development at TONE, where they focused on delivering data-supported advertising and marketing ROI. Keith also worked as the Managing Partner at Purcell Consulting Group, providing business services such as client services, contract negotiation, sales/marketing, financial reviews, and asset management services. Keith has also held positions such as Head of Global Business Development: Sports and Entertainment at Space Factory Media, Partner at Confituras Little Kitchen LLC, Director/Investor at Providence Technology Solutions, Business Development/Advisor at LiiRN | People-Powered Transformation™, Vice President of Business Development at NFLOMG, Head of Hospitality Development at PlayNetwork, and Investor/Advisor at Upside Commerce, Inc. Throughout their career, Keith has gained expertise in areas such as strategy development, sales and marketing, financial analysis, and client services.

Keith Purcell's education history begins with their high school education at Burlington High School. After graduating, they attended Ithaca College from 1980 to 1981, where they focused on accounting and finance. Following this, Keith pursued a Bachelor of Science degree in Hotel/Motel Administration/Management and Finance at the University of Massachusetts Amherst, but the specific start and end years are unknown. In 1996, they participated in a program at the University of Virginia Darden School of Business, focusing on partnership and alliance development, resulting in a non-specified degree. Keith then continued their executive education at the Texas McCombs School of Business. In 2013, they completed a program in entrepreneurial marketing, and in 2016, they attended two separate programs in advocacy, influence, and power, as well as leading change and driving innovative thinking.