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Gina Savage

Director Insights at Purple Strategies

Gina Savage has a diverse and extensive work experience in research and insights. Gina began their career as a Research and Strategy Intern at EnviroMedia in 2012, where they gained valuable experience in research and strategy. After that, they joined the University of Illinois at Urbana-Champaign as a Research Assistant and Course Assistant, where they worked on various research projects and assisted in courses related to advertising.

In 2013, Gina joined Leo Burnett as a Research Intern and Research Analyst, where they further honed their skills in market research and analysis. Gina was promoted to the role of Senior Research Analyst in 2014 and stayed with the company until 2016.

Following their time at Leo Burnett, Gina joined Mintel as a Research Analyst in 2016, where they contributed to market research and analysis for various industries. In 2018, they moved to VSA Partners, Inc as a Senior Research Analyst in Data Science, where they utilized their expertise in data analysis and research methodologies.

Most recently, Gina is working at Purple Strategies since 2019, starting as a Research Manager in Insights and later advancing to the role of Director of Insights. Their role involves overseeing and managing the research process, generating insights, and providing strategic recommendations.

Gina Savage obtained a Bachelor's degree in Advertising and a Bachelor's degree in Spanish from the University of Illinois Urbana-Champaign, where they studied from 2009 to 2013. Gina later pursued a Master's degree in Public Policy at the University of Connecticut, completing their studies from 2014 to 2016.

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