Content Lead

Our Company:

QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.

QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.

The Role:

The QiH SEO team is growing!  We are looking for a strategic and experienced Content Writer to join our team in London to play a pivotal role in driving organic growth and enhancing our online visibility within the highly competitive iGaming sector. The role comes with responsibility for all SEO sites. This role will also lead a team of content writers and collaborate closely with marketing, creative and operational teams.

As the company and the SEO team grow, we’re looking for someone comfortable operating at a strategic level while also rolling up their sleeves to get into the execution details.

Key Responsibilities:

• Developing and implementing the content strategy for a portfolio of websites in highly competitive verticals to increase organic search visibility, drive traffic and improve user engagement.

• Oversee the creation, optimisation, and publication of high-quality, SEO-friendly content, including hands-on writing, proofreading, and publishing of informational and news-oriented articles.

• Manage content brief process along with the structure and outline of pages.

• Lead and mentor a team of content writers to ensure consistent, high-quality work and on-time content delivery against deadlines.

• Conduct fact-checking and ensure that all information presented in the content is accurate, reliable, and supported by credible sources.

• Conduct thorough keyword analysis, competitor research, and content gap analysis to identify new opportunities to incorporate into content plans.

• Continuously review and update existing articles to improve authority and ranking.

• Optimising pages and content to improve the sites' E-E-A-T.

About You:

Must have experience and technical skills:

• 3+ years of proven content writing experience within the online iGaming/Sports/Gaming industry.

• Familiarity with Google Search Console, Ahrefs and SurferSEO.

• Knowledge of Google algorithms and their impact on link-building strategy and initiatives.

• Excellent Excel skills and knowledge of Google Products suite (especially Google Sheets).

• Excellent writing and editing skills in English.

• Experience with optimising AI-generated content.

• Proficiency with SEO to the extent that allows for perfect content optimisation.

• Previous team management experience is preferred.

Soft skills

• Excellent attention to detail, with the ability to follow (and develop) processes and procedures.

• Strong mentoring skills, especially when working with juniors.

• Enthusiastic about identifying and solving problems.

• Strong written and verbal communication skills with the ability to communicate to all levels of the business.

• Strong interpersonal and collaboration abilities, adept at working across departments to drive consensus and engage stakeholders at every level.

• Comfortable in a fast-paced environment.

What You’ll Get

• Competitive Base Salary

• Quarterly Bonuses

• Private Health Care

• Hybrid working, 3 days in the office

• Market Leading Training Programme

• Recognition & Reward Scheme

• Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)

• Regular Happy Hour / Team Lunches

• Free Coffee, Drinks & Snacks

What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply or contact us at careers@qih-group.com.