Manli Cao

Manli Cao is an experienced marketing professional with a diverse background in digital strategy, business development, and growth hacking. Currently serving as CMO at Reconfig since December 2020, Manli leads initiatives to optimize organizational structures using AI-powered software. As the founder of Growth Engine BV since 2018, Manli specializes in digital strategy, brand awareness, lead generation, and cross-border eCommerce between Europe and China. Previous roles include Online Marketing Manager at QIAGEN, where notable achievements included driving significant sales increases through optimized online marketing campaigns, and Digital Marketing Manager at Huawei, leading multi-channel campaigns across ten countries. Manli's earlier career involved various roles in sales and marketing in China, complemented by an MBA from Nyenrode Business University and further marketing studies at Kellogg School of Management and other institutions.