Kaj Morel

Kaj Morel is an accomplished academic and professional specializing in marketing aimed at enhancing societal wellbeing. Currently serving as Professor of Unthinkable Marketing at the Centre of Expertise Brede Welvaart en Nieuw Ondernemerschap, Kaj focuses on how marketing can adapt to a wellbeing economy. In addition to this role, Kaj chairs the Stichting Muziekhus Holten, promoting cultural education in music and the arts, and is a member of the Supervisory Board at Refugee Team, advocating for refugee integration in the Netherlands. As the Identity Marketeer and Purpose Economist at De Zaak van Betekenis, Kaj emphasizes the application of purpose-driven principles in business. Kaj also holds a foundational role at Stichting Betekeniseconomie in Twente, aimed at transitioning to a purpose economy. Previous positions include contributions as Identity Marketeer at Zorggroep Sint Maarten, Professor of Identity Marketing at Saxion, and roles in identity marketing consultancy. Kaj's academic credentials include a PhD in Industrial and Product Design from Delft University of Technology and an MSc in Psychology from Leiden University.