Rob Howl

Chief Digital Officer at ReserveBar

Rob Howl is an experienced professional with a strong background in digital strategy, eCommerce, and digital transformation. Rob has held various leadership roles in notable companies such as ReserveBar, Apex Commerce Partners, Foundation Building Materials, Southern Glazer's Wine & Spirits, Publicis Sapient, Zodiac Aerospace, Aviall, and Boeing. Throughout their career, Rob has demonstrated their ability to develop and implement successful strategies to drive revenue growth and enhance customer experiences. Rob has expertise in areas such as customer engagement, digital product design, operations, marketing, and analytics. Rob is known for their innovative thinking and their ability to leverage cutting-edge technology to transform businesses in the digital space.

Rob Howl earned a Bachelor of Science degree in International Business with a minor in Marketing from Pepperdine University, where they studied from 2002 to 2006. Rob then pursued a Master of Business Administration (MBA) degree in Strategy and Marketing from the Yale School of Management, completing their education there from 2008 to 2010. In addition to their formal education, Rob has obtained various certifications, including Level 2 Wine and Spirits certifications from the WSET (Wine & Spirit Education Trust), a Certified SAFe® 4 Product Owner/Product Manager certification from Scaled Agile, Inc., the Google Analytics Platform Principles certification from Google, and a Six Sigma Green Belt certification from Villanova University.

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