Juan David Ramírez Cruz

Juan David Ramírez Cruz has a diverse work experience in various industries. In 2011, they worked as an Assistant of Control Management in Operations at CEMEX, where they proposed and monitored key performance indicators (KPIs) for the company's concrete and aggregates operations. In 2012, they became an Analyst of Innovation and New Business Development at CEMEX, where they were responsible for developing and monitoring new company projects, including cost structures and aligning stakeholder groups. Juan David then worked as an Analyst of Commercial Development, where they designed and monitored sales indicators and evaluated the performance of sales executives. From 2014 to 2015, they served as the Head of Commercial Management at CEMEX, overseeing commercial initiatives, analyzing sales figures, and supervising the implementation of the company's commercial strategy. In 2016, Juan David joined Deloitte as a Consultant, participating in projects focused on finance, operations, and organizational consulting across different industries. Juan David proposed and executed continuous improvement initiatives for a hydraulic materials supplier and supported the Financial Management Control area of a Spanish airline. After that, from 2018 to 2020, they worked as a Strategy and Transformation Professional at MAXAM, implementing process standardization models in the company's subsidiaries in Africa and analyzing and improving processes in various areas. Juan David'smost recent position, starting in 2020, is with rockin. as a COO and Digital Consultant, specializing in growth and offering expertise in digital marketing and data science to help clients grow their projects. In 2022, they also became the Head of Growth at rockin.

Juan David Ramírez Cruz has a Master in Management degree from IE Business School, which they obtained in 2015. Prior to that, they completed their Bachelor of Science (BS) degree in Industrial Engineering from Universidad de Los Andes, which they pursued from 2008 to 2012. In addition to their formal education, Juan David also obtained a certification in Microsoft Excel - Análisis Avanzado de Datos from IE Business School in July 2015.