Diana Rothfuss

Global Product Marketing Director, Financial Services - Risk, Fraud & Compliance at SAS Institute

Diana Rothfuss is a seasoned marketing professional with extensive experience in product marketing and communications within the financial services sector. Currently serving as Global Product Marketing Director at SAS since November 2017, Diana has held progressively responsible roles focused on risk, fraud, and compliance. Prior to SAS, Diana worked at M&T Bank as a Marketing & Communications Manager, where strategic marketing initiatives for the Business Banking division were developed and executed. Diana's background also includes positions at Ingram Micro, Superior Group, and Source Interlink, where significant marketing and communication strategies were implemented, resulting in notable revenue increases and improved brand presence. Diana earned a B.S. in Business Administration, Marketing, Public Relations, and Mass Communications from Susquehanna University.

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