Fredrik Ekström

Fredrik Ekström is a seasoned brand communication consultant and senior business advisor with extensive experience in sustainable marketing practices and public relations. As the founder of Above The Clouds Communication since September 2020, Fredrik focuses on transforming insights into impactful brand actions across various communication channels. Simultaneously, Fredrik serves as Editor-At-Large for Scandinavian MIND, emphasizing sustainable lifestyle brands and conducting research on consumer trends. Formerly, Fredrik held notable positions at Samsung Electronics Nordic and TRETORN, where responsibilities included managing PR and marketing strategies and leading creative directions. Additionally, Fredrik founded the Eco Essentials Initiative, driving sustainable innovation within TRETORN. The educational background includes an MBA in Marketing from MarknadsAkademien and studies at Berghs School of Communication and Fudan University, further enriching expertise in digital marketing and global economic structures.