Joanne Weddell

Joanne Weddell has over two decades of experience in data and digital marketing, currently serving as the Data & Digital Marketing Manager at Scholastic Australia since May 2000. In this role, Joanne manages external contractors and in-house staff, creating strategies to enhance online traffic and sales. Previous positions at Scholastic include Customer Information & Insights Manager, Digital Marketing Specialist, eBusiness Solutions Manager, eBusiness and Web Supervisor, eBusiness Administrator, and Sales Consultant, showcasing a solid background in customer data analysis, digital marketing campaigns, project management, and sales operations. Before joining Scholastic, Joanne held roles as a Personal Assistant at Quintag Pty Ltd and as a Sales Representative at Southern Cross Tapes and Gilport Pty Ltd, where responsibilities included administrative support and client acquisition.