Roberta M.

Roberta M. is an experienced professional in digital strategy and analytics, currently serving as the Director of Product at Scout Digital since August 2022. In this role, Roberta is responsible for implementing Google Analytics, GTM, and Google Ads for various clients, collaborating on productizing digital marketing services, and developing insightful dashboards. Prior to this position, Roberta founded Terra Nostra, LLC, offering consulting services and creating a configurable dashboard product. Previous roles include Data Analyst II at IXIS, Graduate Research Assistant at the University of Vermont, and Product Owner at MyWebGrocer, among others. Roberta holds multiple degrees, including a Master of Science in Community Development and Applied Economics from the University of Vermont, and a Bachelor's degree in Environmental Studies, Economics, and Political Science from Saint Michael's College.