Evelyn Swaim

Evelyn Swaim has a diverse work experience spanning over multiple industries and roles. Evelyn began their career at Spotfire, where they joined as an individual contributor and later built the company's first business development team. Evelyn then moved on to TIBCO Software, where they served as the Americas Field Marketing Manager, leading a team and managing a budget to drive demand generation programs.

After that, Swaim joined Progress Software as the Director of Field Marketing for the Americas, with responsibilities for developing and delivering integrated marketing programs across various verticals and segments. Evelyn then joined Avid Technology as the VP of Marketing Operations and Global Demand Center, where they led the development of centers of excellence in marketing operations and digital marketing.

Swaim later joined Nuance Communications as the Senior Director of Field Marketing, where they built and led the Americas field marketing and business generation organization. Evelyn also held the role of Senior Director of Customer Experience at Nuance, where they were responsible for driving customer-centric thinking.

After Nuance, Swaim joined Software AG as the VP of Americas Marketing, where they crafted the marketing strategy for the company's presence in North and Latin America. Evelyn was later promoted to the role of Global VP of Growth Marketing at Software AG, where they built high-performing teams and led the digital transformation of the brand positioning and demand engine.

Swaim then worked at SS&C Blue Prism as the Global SVP of Field Marketing and Demand, where they led a team and drove profitable growth through the establishment of an Account Based Marketing framework. Most recently, they joined Immersive Labs as the Chief Marketing Officer, where they guided the transformation of the company and orchestrated the launch of the Cyber Workforce Optimization category.

Throughout their career, Swaim has demonstrated a track record of driving impactful results, such as delivering new point of views, blueprints, and sales enablement kits, as well as increasing brand awareness, demand, and revenue growth.

Evelyn Swaim's education history begins with their enrollment in Columbia Business School from 2022 to 2023. The specific degree and field of study they pursued at the school is not mentioned. Prior to their time at Columbia, they attended Lesley University, where they obtained a Bachelor's Degree in Marketing/Marketing Management, General. Evelyn also attended Old Dominion University, though no degree is mentioned, and their field of study at this institution was Accounting.

In addition to their educational background, Evelyn Swaim has obtained several certifications. Evelyn completed the Corporate Governance (Online) certification from Columbia Business School in April 2023. In January 2023, they obtained the Customer Experience Strategy (Online) certification from the same institution. Evelyn also completed the Chief Marketing Officer Program at Columbia Business School in December 2022. Beyond Columbia, Evelyn Swaim earned various certifications from Section4, including the Compelling Presentations badge, Financial Fluency badge, Certified Brand Strategist certification in November 2022, Certified Strategist certification in July 2022, Certified Complete Manager certification in May 2022, and Product Positioning certification in April 2022. Furthermore, they completed the Driving Strategic Impact certification from Columbia Business School in October 2022.