Farzana Arsad

Farzana Arsad is a seasoned professional in account management and strategic corporate branding. Currently serving as a Senior Account Manager at Sedgwick Richardson since November 2022, Farzana focuses on enhancing business identities to foster strong stakeholder connections. Prior experience includes a role as Client Manager at Design Bridge, where Farzana collaborated with high-profile global clients on various FMCG projects, developing comprehensive brand narratives and strategies. Earlier positions included Client Executive and Intern roles at Affordable Art Fair, as well as an internship in the Land Planning Division at JTC Corporation. Farzana holds a Bachelor of Fine Arts in Industrial and Product Design from Nanyang Technological University Singapore and has studied at Massey University.