Boah Yeon

Boah Yeon is a seasoned professional with extensive experience in business development and brand management, currently serving as the Director and Business Development Lead at Shinsegae International Inc. since May 2020. This role involves establishing global expansion strategies for Swiss Perfection, overseeing operations across various retail channels, and managing supply chains in collaboration with production partners. Previous positions include Senior Brand Manager, Associate Planning Manager at DFS Group Limited, and Senior Buyer at Lotte Duty Free, where Boah Yeon excelled in merchandising, negotiations, and strategic planning. Boah Yeon's career commenced at The Shilla Duty Free, with roles ranging from Buyer to Associate Project Manager. Boah Yeon holds a Bachelor of Arts in Economics and French Literature from the University of Virginia.