Christelle Dhrif has extensive experience in communications and marketing, currently serving as the Chief Communications Officer and Brand Ambassador at Sidetrade since 2005. Dhrif has developed and implemented comprehensive communication strategies, managed press and investor relations, and directed marketing efforts focused on B2B audiences, including overseeing a business development team and maximizing marketing technology investments. Notable achievements include leading Sidetrade’s IPO project and crafting compelling brand narratives. Prior to Sidetrade, Dhrif held significant positions at Société Générale Corporate & Investment Banking and BNP Paribas, with a strong background in derivatives and investment management. Dhrif earned a Master’s degree in Stock Market and Finance from Pierre and Marie Curie University.
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