Charlotte Lerche

Charlotte Lerche's work experience begins in 1994 when they worked as a Sales back up at Kanal Danmark. From there, they became a Marketingkoordinator at Realkredit Danmark, where they worked from July 1994 to November 1998. In 1999, they joined Pebas A/S as a Marketingkoordinator, eventually becoming an Afdelingsleder, Sales & Marketing and later a Marketing Manager. During their time at Pebas A/S, they supported mærkevarer and private labels in Denmark, as well as private labels for export. Charlotte played a significant role in the development, project management, design, implementation, and maintenance of Denmark's first organic juice product, Grønne Gaarden. Charlotte left Pebas A/S in September 2008 and joined O. Kavli A/S as a Marketing Manager in October of the same year. At O. Kavli A/S, they were responsible for marketing and innovation of brands like FUN, Grønne Gaarden, and SCOOP. Charlotte developed, launched, and promoted several new concepts within sugar-free and organic products. In recent years, they were in charge of a relaunch plan for a major brand. In 2017, Charlotte Lerche moved to SPORT 24 as a Marketingprojektleder, where they worked on campaign development and management in collaboration with suppliers, campaign management for SPORT 24's activities, and project management for activities related to Team Business. Charlotte later became a Marketingchef and then the Chief Marketing Officer. In 2020, they also served as an Advisory Board Member at HSHOP.

Charlotte Lerche has a diverse education history. Charlotte attended Aarhus University from 1991 to 1994, where they obtained a degree in Afsætningsøkonomi, also known as Cand. merc. Prior to that, from 1988 to 1991, they pursued a degree in HAi at the same university. In their earlier years, from 1984 to 1987, Charlotte Lerche attended Aarhus Katedral Skole, where they obtained their studentereksamen (high school diploma) with a focus on Matematik-samfundsfag (Mathematics and social sciences). Besides their formal education, Charlotte Lerche holds no additional certifications or qualifications.