Lauren A. King

Lauren A. King is a highly experienced professional in wine and trade education. Currently serving as Senior Manager of Wine/Trade Education at Ste. Michelle Wine Estates since July 2021, Lauren has previously held significant roles, including WSET Educator at Dallas Wine Education Center and Wine Brand Ambassador at Pernod Ricard Winemakers. Lauren's expertise encompasses training and educating various stakeholders on wines, executing extensive training programs and events, and collaborating with marketing teams to enhance brand awareness. Lauren's background includes managerial experience at Sherry-Lehmann Wines & Spirits and various positions within the hospitality sector, supported by a Bachelor's Degree in Hospitality and Business Management from Cornell University.