Gabriel Arenas Serna

Gabriel Arenas Serna has extensive experience in sourcing, supplier development, and trade marketing. Since October 1998, Gabriel has worked at Suavinex as the Head of Sourcing and Supplier Development, responsible for negotiating optimal purchase conditions with national and international suppliers, as well as implementing cost improvement and supply chain flexibility initiatives. Prior to this role, Gabriel was the Product Manager at Suavinex, focusing on the identification and incorporation of new products and materials aligned with market trends. Gabriel's earlier experience includes positions at British American Tobacco from June 1995 to October 1998, where responsibilities included trade support and commercial management of various brands, as well as developing merchandising actions and supporting sales teams across the country. Gabriel holds a degree from Universidad de Alicante.