Keith Wakeman

Keith Wakeman is a seasoned executive with over 30 years of experience in the food and consumer packaged goods industry. Keith began their career in 1986 as a Retail Sales Representative for Procter & Gamble, where they sold and merchandised brands such as Pringles, Duncan Hines Cookies, Duncan Hines Baking Mixes, Jif, and Crisco. Keith then moved on to Leaf, Inc. as a Sales Planning Manager before joining Nabisco as a Brand Manager in 1992. In 1997, they joined Keebler as a Senior Manager of Corporate New Ventures and was responsible for co-creating the Corporate New Ventures department. In 2001, they joined Kellogg as the Senior Director of Innovation and was responsible for leading the strategic new venture development for the $9 billion company. Keith was also the Head of Innovation for the $2 billion Kellogg's Snacks Division. In 2004, they founded Cherry Street Innovation, a strategy and innovation consulting company. From 2015 to 2017, they served as the CEO and Co-Founder of SuperBetter. In 2018, they began advising the CEO of AloeSense, guiding the company on its brand and M&A strategy. Keith is currently the Top Innovator at UpLink - World Economic Forum and an Advisor to the CEO of SiEMPRE SOUPS, guiding the CEO in all aspects of developing and scaling their cpg-food business.

Keith Wakeman received their MBA in Marketing and Finance from the University of Illinois Chicago in 1989. Prior to that, they received their BS in Marketing with a Minor in Mathematics from Illinois State University in 1986.