Alexandra William-Olsson

Alexandra William-Olsson is an accomplished communications and marketing professional with extensive experience across various industries. Currently serving as Kommunikations- & Varumärkeschef and Teamleader Brand & Marketing at Svenska Fotbollförbundet since February 2022, Alexandra oversees brand portfolio management, marketing campaigns, proactive PR, and partner communications. Prior to this role, Alexandra worked as a freelance Communication Professional for AW-O Communication, and held significant positions at Compass Group, Fazer, OKQ8, MAX Burgers, and Media Pilot AB. With a strong educational background in media and communications from Stockholm University and marketing economy from Frans Schartaus Business Institute, Alexandra has consistently demonstrated leadership and strategic insight in brand management and public relations throughout a diverse career.