Laure Helemski began their career in 2010 as a B2B & B2C Digital Marketing Intern at Teknicks. In this role, they optimized website exposure by analyzing search engine patterns to direct online placement of keywords, prepared reports of findings regarding search engine rankings, and collaborated with other marketing staff to integrate and complement marketing strategies. The following year, Laure became a B2C Public Relations and Marketing Intern at Frank Advertising. In 2011, Laure began working at SVM E-Marketing Solutions, where they have held three roles to date. As a Client Service Lead | B2B Online Marketing Strategist, they managed and coordinated weekly initiatives meetings with the account coordinators and strategists, reviewed monthly project/client profitability, improved overall agency operations, recruited, hired and on-boarded, trained & developed, contributed to business development proposals, created client focused online marketing strategies, and managed clients. Additionally, Laure held the role of Managing Director | B2B Online Marketing Strategist, where they helped distributors, manufacturers, and B2B service providers leverage online marketing to generate leads and sales, and was responsible for planning and executing cost-effective operations and strategies to ensure that SVM achieved its financial vision, mission, and long term goals. Finally, Laure held the role of B2B Digital Marketing Account Coordinator.
Laure Helemski completed their Mini-MBA in Digital Marketing from Rutgers University in 2012. From 2007 to 2011, they attended Rider University, where they earned a Bachelor of Science in Marketing, Global Business, and Spanish. Laure also attended North Hunterdon High School from 2003 to 2007. Laure has obtained several certifications, including a Leading Remote Teams Certificate from Cornell University in June 2022, an Inbound Marketing Certification from HubSpot Academy in July 2022, a Google Ads Search Certification from Google in January 2022, a Google Analytics Individual Certification from Google in January 2022, and a Googles Ads Video Certification from Google in January 2022.
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