Alec R.

Alec R. is a seasoned marketing professional with extensive experience in influencer marketing and digital transformation. Currently serving as the Global Head of Influencer Marketing at SWAROVSKI, Alec is responsible for shaping and executing global strategies across 50+ countries. As Managing Partner for Italy and the UK at The Luxury Inspector Limited, Alec founded a consultancy specializing in public relations and concierge services for luxury brands. Previous roles include Senior Manager of Influencer Services at YKONE, where Alec led marketing operations for prestigious clients, and Project Manager at Triboo Group, managing digital projects for major multinational corporations. Alec's career began as Regional Digital Marketing Manager for Planhotel Hospitality Group, overseeing comprehensive marketing strategies for a portfolio of luxury hotels. Alec holds a Bachelor of Fine Arts in Art History from Università degli Studi di Torino and completed a course in Hospitality Digital Marketing at Cornell University.