Liana Morgado

Liana founded Talk Shoppe in 2010. After spending 11 years in the world of consumer insights working as a strategic planner at McCann-Erickson LA, a youth insight specialist, a trend spotter at Look-Look, and a qualitative director at Hall & Partners, Liana had a vision for a new kind of agency: An agency in which dated models and methods of research would be replaced by more flexible and creative strategies, an agency in which the talent would not only achieve research objectives but go above and beyond, creating joy-sparking, creative, tailor-made solutions for her clients.

Liana inherited her pioneering spirit from her parents who immigrated to the U.S. from Cuba before she was born. In her 30s, Liana’s natural empathy for others increased exponentially when she was diagnosed with Type 1 Diabetes. (It has not slowed her down.) An unapologetic homebody, outside of work Liana can be found at home with her husband and young daughter where they are almost certainly dancing to Salsa music or Billy Joel.