Kirsty Needham

Kirsty Needham is an experienced professional with a strong background in customer strategy and analytics, having served as the Manager of Customer Strategy and Analytics at TJX Europe, where a significant customer loyalty program was launched. Currently, Kirsty holds a position as a Member of the Board of Trustees at Avalon Group and volunteers at Bookmark Reading Charity. Prior roles include Head of Digital Insights and Customer Experience at Wm Morrison Supermarkets, APAC Sales Strategy and Operations Manager at Google, and Customer Management Consultant at Deloitte. Educational qualifications include studies at prestigious institutions such as The London School of Economics, INSEAD, HEC Paris, and Lancaster University, culminating in a Bachelor of Business Administration.