Adrian Armenta has held various roles in retail media advertising, executive apprenticeship, account management, and sales growth engineering in companies like The Barcode Group, Pacvue, and Right Side Up. Additionally, Adrian has experience as a CEO and founder of a streetwear brand called "genesis" and expertise in eCommerce management. Adrian is a graduate with a Bachelor of Business Administration from San Diego State University and has completed certificates in entrepreneurship and streetwear essentials from Parsons School of Design. Adrian is also involved in entrepreneurship programs and initiatives.
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