Kassidy Ellenby has a diverse work experience in the field of athletics marketing and communications. Kassidy started their career at the Chicago Red Stars as an Amateur Professional Soccer Player in 2016. In the same year, they also began working as a Head Coach at Illinois Futbol Club, a position they held until 2018.
In 2014, Kassidy joined the University of Illinois at Urbana-Champaign as an Assistant Director of Marketing and Fan Development. During their tenure, they played a vital role in various marketing campaigns, including the successful Hail to the Orange campaign. Kassidy also coordinated marketing efforts for women's volleyball and basketball, resulting in significant attendance growth and successful sellout crowds. Kassidy was praised for their work with the Spike Squad, a student group known for its enthusiasm and support. Kassidy also contributed to the creation of collateral pieces for men's basketball game day production and oversaw marketing efforts for women's soccer and gymnastics.
From 2016 to 2021, Kassidy worked at the University of Maryland College Park as the Director of Marketing Strategy and Fan Experience. In this role, they were responsible for developing marketing strategies and enhancing fan experience. Kassidy successfully implemented various initiatives, leading to increased attendance and overall fan engagement.
In 2021, Kassidy joined DePaul University Athletics as the Senior Associate Athletics Director for Marketing and Communications.
Overall, Kassidy Ellenby has a proven track record of success in driving marketing efforts and enhancing fan experiences in the field of athletics.
Kassidy Ellenby earned a Bachelor's degree in Recreation, Sport and Tourism from the University of Illinois Urbana-Champaign. Kassidy studied Sport Management during their time at the university from 2010 to 2014. Prior to that, they attended Carmel Catholic High School from 2006 to 2010, where they completed their High School education. The specific field of study during their high school years is not provided.
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