Mike Rosania

Mike Rosania has a diverse range of work experience in the field of digital marketing and e-commerce. Mike is currently the Director of Ecommerce at The Good Crisp Company since February 2022. Prior to this, they worked as the Co-Founder of United Notion starting from December 2015.

In the past, Mike held various positions such as Director of DTC Performance Marketing at Bulletproof 360 from April to October 2021, VP of Marketing at Giftogram from January 2020 to March 2021, and eCommerce Director, Head of D2C North America at RB from April 2016 to January 2020. At RB, they developed and led a Direct-to-Consumer e-commerce team responsible for the North American D2C P&L.

Before RB, Mike worked as the Digital Marketing Director at North American Power from May 2015 to April 2016. Mike provided digital leadership to marketing and IT teams and led digital customer acquisition strategy for a high-growth renewable energy company.

Prior to that, Mike served as an SEO Manager at Verizon Wireless from April 2013 to May 2015, overseeing the enterprise SEO program. Mike also worked as the Head of E-commerce & Digital Marketing at Tristar Products Inc. from April 2010 to April 2013, managing digital channels and marketing innovative products across multiple e-commerce websites.

Mike's early career includes roles as an SEO professional at Lexis Nexis in 2009 and at Ceatus Media Group in 2008.

Mike Rosania attended Boston University from 2003 to 2007, where they studied Communications with a focus on Film & Television. Afterward, they pursued further education at Rutgers University, where they obtained a Mini MBA in Digital Marketing, completing their studies in 2013. Later on, Mike enrolled in the Advanced Mobile Marketing Program at Rutgers Business School, which they completed in 2014. Additionally, they obtained several certifications, including the Fundamentals of Online Testing Certification, Value Proposition Certification, and Landing Page Optimization Certification, all from MECLABS, which were acquired in November 2013. Mike also holds a Google Adwords Certification, and they have achieved Microsoft Advertising Accredited Professional status.