Krista Arnold

Krista Arnold has a diverse work experience spanning over different companies and roles. Krista recently joined The New Primal as the VP of Marketing in 2022. Prior to that, they worked at Post Consumer Brands from 2020 to 2021, where they held several roles including Director - Innovation Acceleration and Director - 3 Sisters Nat/Org. In these roles, they successfully led the marketing team for the Natural/Organic portfolio of brands, implemented pricing and prioritization changes to drive portfolio growth, and executed brand relaunches to address consumer needs.

Before their time at Post Consumer Brands, Krista worked at UnitedHealth Group from 2018 to 2020 as the Senior Marketing Director - Member Engagement. In this role, they led a team responsible for improving engagement in plan benefits and delivering medical cost savings to commercial members. Krista planned and directed Omni-channel campaigns, conducted consumer insight work, and ensured performance measurement.

Krista also has experience at General Mills, where they held various roles. As the Marketing Manager - Big G, they developed customer strategies, created marketing campaigns, and managed the development of white space innovation. Krista also served as the Senior Associate Marketing Manager - Annie's, where they built a customer marketing team and e-commerce strategy, and as the Senior Associate Marketing Manager - Baking, Big G.

Earlier in their career, Krista worked at Target as a Buyer/Product Manager/Business Analyst from 2004 to 2013. In this role, they led brand launches, managed project roadmaps, and conducted strategic renegotiations with food manufacturers. Krista also managed inventory and developed buying strategies.

Before their time at Target, Krista gained experience as a Summer Marketing Intern at Kemps LLC in 2003.

Krista Arnold attended Eden Prairie Senior High School, although the duration of their attendance is not provided. After completing high school, they pursued a Bachelor of Arts (BA) degree in Marketing at the University of Notre Dame from 2000 to 2004. After a gap of three years, Krista Arnold enrolled at the University of Minnesota - Carlson School of Management, where they obtained a Master of Business Administration (MBA) degree. Unfortunately, no specific field of study is mentioned for their MBA.