Declan O'Malley

Declan O'Malley has extensive experience in CRM and campaign management within the gaming industry. Starting at Full Tilt as a CRM Unica Specialist, Declan focused on building and analyzing multi-channel campaigns. Transitioning to The Stars Group, Declan held various titles such as Senior Product Manager, Department Head of CRM Automation, CRM Portfolio Manager, Conversion Optimisation Manager, CRM Manager, and CRM Unica Manager. In these roles, Declan worked on driving tool improvements, benchmarking against competitors, and collaborating with various stakeholders to deliver successful campaigns.