Isabella Lau

Isabella Lau serves as the Head of Product Strategy & Operations for Southeast Asia at TikTok, overseeing product strategy and growth initiatives for branding and performance ads since August 2020. Previously, Isabella held roles as Product Strategy & Operations Lead for both Ad Solutions and Branding Ad Solutions across the Asia-Pacific region. Isabella's earlier experience includes a tenure at Facebook, where responsibilities as Product Marketing Manager involved driving go-to-market strategies and fostering product growth within multiple verticals. Additional roles include managing community engagement for small and medium businesses and working as an account manager focused on revenue growth in Australia and New Zealand. Earlier career experiences feature positions at Reebonz Pte Ltd and Leo Burnett. Isabella holds dual degrees in Sociology and Business Administration with a focus on Marketing from the University of Michigan, supplemented by training through the Product Marketing Alliance.