Kathleen Kintz

Kathleen Kintz is a seasoned professional with extensive experience in customer research, A/B testing, and marketing optimization. Currently serving as Senior Manager of Customer Research and A/B Testing at Tractor Supply Company since March 2022, Kathleen has successfully launched over 175 tests and driven incremental revenue lift while mitigating potential losses. Prior roles include Manager of Omni Channel Optimization at EZ Texting, where Kathleen enhanced product conversion rates, and Growth Lead, Consumer at McAfee, where Kathleen focused on improving landing page conversion through optimization initiatives. Additional experience includes strategic marketing roles at Social Strategy1, Blue Star Sports, NPIC, Strategic Point Marketing, and Open Classical, showcasing a consistent track record of increasing engagement, conversions, and revenue across various marketing platforms. Kathleen holds a Bachelor of Business Administration in Marketing from Texas A&M University-Commerce.