Anna Soybel is General Manager of Financial Suite Growth at True Link. Anna is leading growth strategy and scalability for True Link’s trust administration platform and True Link Financial Advisors. She joined True Link from The Bridgespan Group, a strategy consulting firm spun-out of Bain Consulting focused on the social sector. Anna’s previous experience includes investment management for a $2B university endowment and product marketing at Square. Anna holds a BA from Williams College and an MBA from the The Haas School of Business at University of California, Berkeley.
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