Ketan Bharati

Ketan Bharati has extensive experience in marketing and media roles. Ketan is currently working as the VP Global Marketing Operations at Truecaller, where they lead global marketing operations, media, digital strategy, and strategic partnerships. In this role, they have achieved significant growth in Monthly and Daily Active Users and successfully featured a billboard at Times Square, NYC.

Prior to their current role, Ketan worked at Mindshare as the Lead Partner, managing brands such as PepsiCo, Yum, and The Walt Disney Company (Star India). Ketan implemented data-led strategies for media buying and took a strategic approach to media planning and execution.

Before Mindshare, Ketan served as the Regional Manager India - Media Global Category at RB, where they developed and led media strategies for key marketing initiatives across various categories. Ketan also implemented Market Mix Modeling to enhance marketing effectiveness.

Earlier in their career, Ketan worked at Star India as the Senior Manager - Product & Revenue Strategy, where they generated significant revenue for Fox International channels and identified new revenue opportunities. Ketan also worked at Vodafone as the Manager - Media India, leading media strategy and operations for 23 circles and driving engagement through sponsorship activations in major events.

Ketan's first professional role was at Mindshare as a Planning Executive, where they devised and implemented media strategies for the Premium Personal Wash and Foods category. Ketan also played a role in developing the Unilever Guidelines of 2007.

Ketan Bharati holds a Master of Business Administration (MBA) degree in Marketing from VESIM - Vivekanand Institute of Management Studies and Research. In 2021, they completed an Executive Education program in Digital Marketing & Analytics at the Indian School of Business. Additionally, they are currently pursuing the Chief Marketing Officer Programme (CMO) from the Indian Institute of Management, Lucknow, with expected completion in 2024. Ketan also has certifications from Barry John Acting Studio and ISB Executive Education in Digital Marketing & Analytics.