Antonio José Becerra Estrada

Antonio José Becerra Estrada has diverse work experience in various roles and industries. Antonio José currently works as an In-Store & Pricing Lead at Tul, where they are responsible for product display and pricing. Antonio José also develops pricing policies and indexing strategies to ensure competitiveness and profitability.

Prior to their current role, Antonio worked as a Category Manager at Tul, focusing on the Plumbing and Bathrooms and Kitchens categories. Antonio José successfully developed the category by finding relevant suppliers in the Mexican market and negotiating favorable terms. Antonio José also improved product visibility and industry-specific naming.

Antonio has also worked as an Account Manager Key Account at Tul, where they were responsible for negotiating and building relationships with suppliers and potential clients. Antonio José implemented strategies to drive growth in clients, profitability, and Gross Merchandise Value (GMV).

Before joining Tul, Antonio co-founded Juan Becerra Belts, a Colombian brand where they served as the operations manager, customer service representative, and executed marketing strategies.

Antonio's previous experience includes working at Rappi as a Value Proposition & Business Development Coordinator for RappiPay, participating in the launch of the RappiCard credit card and managing its commercial partnerships.

Antonio José also worked as a Category Manager for Calzado at falabella.com, where they managed supplier relationships and pricing strategies.

Antonio gained valuable finance experience as a Finance Department Intern at Pfizer, where they analyzed financial statements, provided input for decision-making, and assisted in forecasting and estimating.

Additionally, Antonio volunteered as a volunteer for the Asociación Santa Cruz, a non-profit organization focused on the experiential education and formation of young people in Catholic values. Antonio José participated in multiple summer camps, contributing to the organization's mission.

Overall, Antonio José Becerra Estrada has developed a strong background in various roles, including pricing, category management, account management, business development, finance, and volunteering.

Antonio José Becerra Estrada completed their Bachelor of Business Administration (BBA) degree at Colegio de Estudios Superiores de Administración from 2015 to 2020. In 2018, they also participated in an academic exchange program at NEOMA Business School.