Danielle Morrison

Danielle Morrison has a diverse work experience in the field of UX research and management. Danielle currently holds the position of Patient Experience Research Director at UCSF Health since January 2024. Prior to this, they were the UX Research Director at Bally Sports, where they led and developed UX research efforts and implemented a strategic research roadmap.

Before Bally Sports, Danielle worked at Core Digital Media as the Senior Manager of UX Research and Design. In this role, they built the UX Research discipline from scratch and established research standards and processes. Danielle also served as the Manager of UX Research at Core Digital Media.

Danielle also has experience as a Senior UX Researcher at GoodRx, where they created all the UX Research processes and standards and led both small and large-scale research projects. Danielle played a key role in redefining the company's understanding of its users based on data and contributed to refocusing the product strategy.

Additionally, Danielle has worked as a Senior Research Manager at Ipsos, where they managed the entire digital research process and focused on collaboration and client consultation. Danielle also served as a Research Manager at Fuel Cycle, providing market research consulting services to clients across various verticals.

Early in their career, Danielle worked as a TRIO Math Coach at Lincoln Land Community College, providing math tutoring and support to underrepresented and underserved college students. Danielle also held positions at the University of Glasgow, including Makerspace Coordinator, in which they assisted in promoting and organizing a makerspace event, and as a PhD Candidate and Graduate Instructor/Tutor at the Institute of Neuroscience and Psychology, where they taught labs and tutorials and provided tutoring in statistical software.

Overall, Danielle Morrison has a strong background in UX research and management, with experience in building research departments, leading research projects, and driving strategic decision-making based on user insights and data.

Danielle Morrison holds a Bachelor's Degree in Psychology with a focus on Graduate School Preparation from Northern Michigan University. Danielle also obtained a Doctor of Philosophy (Ph.D.) in Psychology from the University of Glasgow. In addition to their academic achievements, Danielle has received a UX Certification from the Nielsen Norman Group and completed the Superior Edge program at NMU, which includes components such as Diversity, Citizenship, Leadership, and Real World experience.