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Peter Sellar

Board Member at Ultra HD Forum

Peter Sellar is a seasoned professional in the broadcasting and audio technology sectors with extensive experience in strategy, operations, and standards development. Currently serving as the Senior Director of Strategy and Standards at Xperi Corporation, Peter represents the company in industry standards bodies, focusing on delivering high-quality audio technology to consumers. Previous roles include Associate Director at the Digital TV Group, where strategic direction and program delivery were key responsibilities, and Broadcast Technical Manager at Freesat, ensuring high service availability. Peter has also held various positions at BBC World Service, advancing technical projects and leading teams across the Asia Pacific region. Peter holds a Bachelor of Engineering degree in Electronic Engineering from the University of York.

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