Tara Electra

Tara Electra is an accomplished entrepreneur and marketing expert with extensive experience in influencer marketing and brand promotion. As the CEO and Founder of Unruly Agency since 2019, Tara has played a pivotal role in shaping influencer experiences globally for major brands and events. Previously, as CEO and Founder of Electric Mind from 2017 to December 2019, Tara focused on creating impactful influencer experiences. Tara's experience at Insomniac Events included developing and implementing strategic social media campaigns that significantly boosted awareness and ticket sales for the Electric Daisy Carnival festivals. Additionally, as the founder of Toptions App, Tara contributed to enhancing convenience in the mobile startup space. While at Lyft, Tara successfully led a CPA/CPI program that generated over 400,000 new user downloads through influencer partnerships, achieving a remarkable conversion rate.