Naomi Vu has a strong background in creative direction and art direction. Naomi currently holds the position of Creative Director at UPPAbaby, a role they have held since September 2018. Before that, they served as the Art Director at UPPAbaby from 2010 to 2014, where they played a key role in establishing the company's visual identity. During this time, they conceptualized and designed the company's Brand Kit, including the brand manifesto and brand guide. Naomi also led the complete redesign of the company's website. Prior to UPPAbaby, Naomi worked as a Creative Director at Ictus Initiative from 2009 to 2010, where they worked with clients in diverse fields to help them broadcast their message and establish their online presence. Naomi also developed branding and identity for clients. Naomi also has experience as an Art Director at The Albion Group from 2007 to 2008, where they played a key role in launching the agency's new corporate branding. Before that, they worked as a Designer at GoBig Branding from 2005 to 2007, focusing on wine label and packaging design for clients including New Balance, Dunkin' Donuts, Cape Cod Potato Chips, and Ordoñez Wine Estates of Spain.
Naomi Vu's education history begins in 2002 when they attended the School of Visual Arts, specializing in Advertising. This educational experience lasted until 2003. Afterward, they enrolled at the Massachusetts College of Art and Design, where they pursued a Bachelor of Fine Arts degree in Graphic Design. Naomi completed their studies at this institution, graduating in 2006.
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