Roy Asfar

Roy Asfar has extensive work experience in marketing and media. Roy is currently a Member at RevGenius since January 2023. Prior to that, they served as the Senior Vice President of Marketing at WeSalute (formerly Veterans Advantage) starting in November 2018. At WeSalute, they partnered with Fortune 500 companies to create and manage military discounts and implemented marketing and technology solutions to attract military customers. Before that, Roy held various roles at Veterans Advantage, including Vice President of Marketing and Marketing Director, where they developed partnerships, oversaw content implementation, and established marketing campaigns to raise awareness among military and veterans. Roy also worked as an Executive Producer at Ziff-Davis Media, General Manager at Golf Digest, and Executive Producer at CMP Media. Roy started their career as a Journalist at Reuters specializing in the Wall Street Bureau.

Roy Asfar holds a Master of Arts degree in English and American Literature from New York University. Prior to that, they obtained a Bachelor of Arts degree in English and American Literature from Stony Brook University. Additionally, they have completed various certification courses, including the Darden Executive Education & Lifelong Learning AI Marketing Certificate from UVA Darden Executive Education & Lifelong Learning. Roy has also completed AI Marketing Courses 1, 2, 3, and 4 from the University of Virginia Darden School of Business. Other certifications include Python for Data Science Essential Training Part 1 from LinkedIn, Certified Agile Leadership Essentials (CAL-E) and Certified Agile Leadership for Teams (CAL-T) from Scrum Alliance, Growth Marketing Foundations from LinkedIn, Python Essential Training from LinkedIn, Data Ingestion with Python from LinkedIn, Learning Python (2020) from LinkedIn, Programming Foundations: Fundamentals from LinkedIn, SEO Foundations from LinkedIn, Agile Marketing Foundations from LinkedIn, Executive Data Science Specialization Certificate from The Johns Hopkins University, Digital Marketing Specialization Certificate from the University of Illinois at Urbana-Champaign, and Leadership and Business Mastery Certifications from Robbins Research International.