Beth Peta

Beth Peta, MBA, serves as the Director of Product at The Watkins Company, where responsibilities include leading brand and product development, research and development, project management, analytics, and creative services across retail and foodservice channels since 2019. Previously, Beth operated as a strategic marketing and communications consultant for small to mid-sized companies, and held significant roles at Michael Foods and Cargill, leading marketing efforts and corporate communications for multi-million dollar portfolios. With extensive experience in brand management across notable companies such as SUPERVALU, Sara Lee Food & Beverage, and ConAgra Foods, Beth has consistently driven product innovation and financial success. Educational qualifications include an MBA from the University of Minnesota's Carlson School of Management, complemented by executive education in digital strategy, marketing management, and critical thinking.