Vivienne Lim

Vivienne Lim is the current Operations Manager at WhiteCoat. Vivienne has over three years of experience in commercial operations and project management in the food and beverage industry.

Vivienne started their career as a Commercial Operations Manager at foodpanda, where they were responsible for stakeholder management in Asia Pacific. Vivienne was able to increase restaurant-funded deals and deal value by 55% between March 2020 and present. Vivienne was also responsible for the rollout and adoption of a self-service deal signup tool, which increased self-service deal signups from <3% to >10% of restaurant inventory from January 2020 to present.

In their current role as Operations Manager at WhiteCoat, Vivienne is responsible for compliance operations and commercial operations. Vivienne has been able to reduce the APAC restaurant order rejection rate by 60% between January and December 2019. In addition, they have increased restaurant-funded deal value by 55% between March 2020 and present.