Brandon Shouldice

Brandon Shouldice is a seasoned Brand Manager currently overseeing the bran cereal portfolio at WK Kellogg Co, including notable brands such as Raisin Bran and Cracklin’ Oat Bran. Prior experience includes a decade at Kellogg Company, where Brandon led brand marketing for Frosted Mini-Wheats, managed innovation for Rice Krispies Treats, and was responsible for new product innovation in cereals. Earlier roles encompassed a focus on brand budgets, strategies for the adult cereal portfolio, and customer marketing initiatives. Brandon's professional background is supplemented by an MBA from Western Michigan University and a BA in Political Science from Michigan State University.