Federico Andino

Federico Andino has over 8 years of professional experience in the digital marketing and eCommerce industry. In 2012, they began working at Crawpic as a Social Media specialist, where they were responsible for implementing Facebook and Twitter ads campaigns, content writing for social networks and graphic pieces supervision. In 2014, they joined Havas as a Digital Performance Analyst, where they managed and optimized digital advertising campaigns and analyzed business objectives, KPIs and ROI. In 2015, they moved to Netshoes (NETS) as a Senior Digital Marketing Analyst, where they were responsible for strategy and planning of digital media advertising. In 2016, they joined Blue Star Group (Todomoda, Isadora) as an eCommerce Coordinator, where they were in charge of launching the ecommerce platforms of Todomoda and Isadora Brands (Argentina) and was responsible for the regional digital marketing strategy for both Brands. In 2017, they joined Puppis as an Omnichannel & eCommerce Manager, where they implemented software to integrate brick and mortar stores with online sales channels and implemented marketing automation, integrating different communication channels. In 2020, they joined Coderhouse as a Product Management Professor and eCommerce Professor. Currently, they are a Product Manager at WoowUp, starting in 2022.

Federico Andino completed a Licenciatura en Publicidad in Advertising from Universidad de Palermo from 2013 to 2018. Federico then completed a Retail eCommerce Executive Program (Consumer goods specialization) from eCommerce Institute from 2018 to 2019. In 2020 and 2021, they completed a Leading People and Teams degree from University of Michigan in Liderazgo empresarial. Federico also has a First Certificate of English from University of Cambridge, which they obtained in 2009. In addition, they have obtained various certifications such as the Product Analytics Micro-Certification (PAC) from Product School in 2022, Google Analytics for Power Users from Google in 2021, Desarrollo Web Front-end from Coderhouse in 2020, Curso SEO from Cámara de Search Engine Optimization in 2019, Facebook Blueprint: All Content Learning Path from Facebook in 2015, Data & Analytics aplicado al Marketing Digital from Acamica in 2015, PPC Fundamentals from lynda.com in 2014, Inbound Certification from HubSpot in 2016, and Product Management: Innovacion en productos digitales from Crehana.